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ERIC Number: EJ1113190
Record Type: Journal
Publication Date: 2016-Aug
Pages: 9
Abstractor: As Provided
ISSN: EISSN-1077-5315
Getting Growers to Go Digital: The Power of a Positive User Experience
McCornack, Brian P.; Johnson, Wendy A.
Journal of Extension, v54 n4 Article 4FEA2 Aug 2016
Using web-based applications is an innovative approach for delivery of Extension resources. For example, is a mobile-friendly application focused on directing stakeholders to information at the field level. Acceptance and diffusion of such applications depends on initial experiences resulting from traditional face-to-face interactions with Extension personnel. We found that crop school participants involved in an Extension training event for a web-based sampling plan showed increased willingness after the training to incorporate sampling plans in their management decisions and share relevant data with others. Specifically, our study demonstrated the value of providing hands-on experience when attempting to encourage stakeholders to accept technologies.
Extension Journal, Inc. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: US Department of Agriculture
Authoring Institution: N/A
Identifiers - Location: Kansas; Oklahoma
Grant or Contract Numbers: N/A