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ERIC Number: EJ1112998
Record Type: Journal
Publication Date: 2016-Oct
Pages: 40
Abstractor: As Provided
ISSN: ISSN-0735-6331
Social Capital on Facebook: The Impact of Personality and Online Communication Behaviors
Weiqin, Eliza Leong; Campbell, Marilyn; Kimpton, Melanie; Wozencroft, Kelly; Orel, Alexandra
Journal of Educational Computing Research, v54 n6 p747-786 Oct 2016
Online relationship formation through social networking sites helps to meet the developmental need for intimacy in emerging adults. Through the use of the "rich get richer" and the "social compensation" hypotheses, it is evident that personality characteristics such as extraversion and introversion impact online relationship formation. However, there is a lack of research on the amount of relational benefits, in terms of social capital, accrued from these relationships. This study addressed this issue by examining how the online communication styles of extraverts and introverts mediate the relationship between the personality variables and the accumulation of online social capital. Support for the rich get richer hypothesis was found, with extraversion leading to the accumulation of bonding social capital. This relationship was mediated by the active communication behaviors of extraverts.
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Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia
Grant or Contract Numbers: N/A