This paper presents different angles on the subject of digital play as a means to develop children's literacy and power, using an online ethnographical study of Swedish preschool teachers' discussions in informal online forums. Question posts (n = 239) were analysed using the Technological Pedagogical Knowledge framework and the Caring, Nurturing and Teaching framework, with the aim of understanding how teachers intended to support children's literacy development with tablets. Literacy development can be understood as a social practice that needs to develop along with changes in society's demands on citizens. The results presented indicate that school subject oriented skills are predominantly present in the mind-set of these preschool teachers. When digital play is increasingly used for pedagogical purposes in preschools, that also means that preschools have expanded their opportunities to work with children's literacy development. For preschool teachers, it is important to discuss how literacy development can be supported in a contemporary media landscape.