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ERIC Number: EJ1111167
Record Type: Journal
Publication Date: 2015
Pages: 16
Abstractor: As Provided
Reference Count: N/A
ISSN: ISSN-1548-1093
E-Book Acceptance among Undergraduate Students: A Look at the Moderating Role of Technology Innovativeness
Ngafeeson, Madison N.; Sun, Jun
International Journal of Web-Based Learning and Teaching Technologies, v10 n3 p36-51 2015
This paper utilizes the technology acceptance model (TAM) to uncover the moderating roles of technology innovativeness. A study of 158 undergraduate students revealed that the original TAM constructs and relationships were reliable, supported, and applicable in the measurement of e-book acceptance. Interestingly, personal technology innovativeness was found to moderate in a significant way, the relationship between behavioral intention to use e-book and actual usage of e-book. These findings suggest that while individuals who are more open to technology (adopters) as well as less technologically innovative individuals (late adopters and non-adopters) are likely to have the intention to use web-based instructional technologies like e-book, only highly innovative individuals, may actually translate intention into actual usage. These results have serious implications on adopters, implementers and users of instructional technologies who would need to factor into their decision-making the role of the individual technology innovativeness of its users.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A