In July 2009, Brigham Young University's Recreation Management (RecM) Department moved to the Marriott School of Management (MSM), beginning its integration into a nationally ranked business school, including the transition from a college with little coordination between departments to one where all majors share a common core of classes. Despite initial feelings of uncertainty, many insights over time emerged as to how the RecM department could better serve students and professionals. This paper shares some of the lessons the RecM Department learned that hold applicability for other recreation departments, including the (1) influence of names on external perceptions and curriculum, (2) value of a focused yet general curriculum, (3) utilization of an advisory board, (4) benefits of developing an on-campus networking conference, (5) redeployment of resources to engage more fully in student job placement, and (6) launch of an on-campus internship program.