ERIC Number: EJ1109760
Record Type: Journal
Publication Date: 2016-Sep
Abstractor: As Provided
The Marketing of Dual Language Education Policy in Utah Print Media
Valdez, Verónica E.; Delavan, Garrett; Freire, Juan A.
Educational Policy, v30 n6 p849-883 Sep 2016
We argue the emergence of a shift in U.S. language education policy discourses from an equity/heritage (EH) framework focused on equity for English learners and non-English heritage languages, toward a global human capital (GHC) framework linked to neoliberal considerations of the language skills of individuals and nations. This discursive shift represents a change in the audience to which language education programs are primarily marketed. Drawing on a critical approach to content analysis to test for evidence of this discursive shift in Utah, we analyzed 164 articles from 5 Utah newspapers from 2005 to 2011 that assigned value statements to dual language and bilingual education. EH values declined or changed little over time whereas GHC values increased. Policy implications are discussed.
Descriptors: Educational Policy, Content Analysis, Outreach Programs, Institutional Advancement, Newspapers, Bilingual Education Programs, Immersion Programs, Educational Methods, Discourse Analysis, Equal Education, Printed Materials, Human Capital, Neoliberalism, English Language Learners, Language Skills, Language Planning, State Policy
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Utah