ERIC Number: EJ1109635
Record Type: Journal
Publication Date: 2014-Jul
Abstractor: As Provided
Summer Freeze: Engaging the Incoming Class to Reduce Admissions Melt
Allen-Stuck, Kimberly M.; McDevitt, Daniel W.
Strategic Enrollment Management Quarterly, v2 n2 p122-131 Jul 2014
Persistence to graduation begins with engaging the incoming class even before they have made a deposit. Saint Joseph's University developed a framework for combatting the admissions summer melt following a summer where 20% of the deposits were withdrawn. By employing tactics to monitor student engagement throughout the summer and connecting with students during the fall semester, the summer melt now averages 8% and retention to the second semester averages 96.5%. Spending time verifying the cohort of first-time full-time students and assisting students facing obstacles has greatly improved the student experience and retention. Tactics including University Connectors, a New Student Portal, pre-enrollment surveys, and a 5th week check-in are described.
Descriptors: Academic Persistence, College Admission, College Attendance, Learner Engagement, Statistical Analysis, College Freshmen, Web Sites, Student Surveys, Student Attitudes, Enrollment Management, School Holding Power, Barriers
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A
Identifiers - Location: Pennsylvania (Philadelphia)
Grant or Contract Numbers: N/A