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ERIC Number: EJ1109579
Record Type: Journal
Publication Date: 2016-Sep
Pages: 22
Abstractor: As Provided
ISSN: ISSN-1360-2357
How Is Language Used to Craft Social Presence in Facebook? A Case Study of an Undergraduate Writing Course
Gordon, Jessica
Education and Information Technologies, v21 n5 p1033-1054 Sep 2016
This quantitative content analysis examines the way social presence was created through original posts and comments in a Facebook group for an undergraduate writing course. The author adapted a well-known coding template and examined how course members--one instructor, two undergraduate teaching assistants and twenty-two students--used language and image to generate social presence. Language is categorized by purpose, and each category is a social presence indicator. The results show which social presence indicators are used more frequently by course members and that social presence is higher when certain social presence indicators are utilized. Since existing research indicates that social presence is associated with increased course satisfaction and learning, these findings provide practical knowledge for faculty seeking to increase social presence in their classes. This is a case study with a small population, but these results indicate the need for additional research to further explore how language and image are used to generate social presence in Facebook.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A