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ERIC Number: EJ1109364
Record Type: Journal
Publication Date: 2016-Apr
Pages: 8
Abstractor: As Provided
ISSN: EISSN-2325-4750
Building a SEM Analytics Reporting Portfolio
Goff, Jay W.; Williams, Brian G.; Kilgore, Wendy
Strategic Enrollment Management Quarterly, v4 n1 p27-34 Apr 2016
Effective strategic enrollment management (SEM) efforts require vast amounts of internal and external data to ensure that meaningful reporting and analysis systems can assist managers in decision making. A wide range of information is integral for leading effective and efficient student recruitment and retention programs. This article is designed to help college and university enrollment professionals initiate a SEM analytics reporting portfolio that focuses on shifting the attention of reporting systems from transactional data gathering to shared performance understandings that can be leveraged throughout the enterprise on a timely basis. By employing a K-20 student pipeline planning approach, the authors discuss reporting fundamentals for enrollment management data analytics, the components of a comprehensive reporting portfolio, strategies for building SEM-focused research organizations, and data interpretation methods.
John Wiley & Sons Inc. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8598; Fax: 781-388-8232; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education; Elementary Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A