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ERIC Number: EJ1108878
Record Type: Journal
Publication Date: 2016
Pages: 8
Abstractor: As Provided
ISSN: ISSN-1040-0419
Individual Learning Styles and Creativity
Sitar, Aleša Saša; Cerne, Matej; Aleksic, Darija; Mihelic, Katarina Katja
Creativity Research Journal, v28 n3 p334-341 2016
Business schools are in need of developing creative graduates. This article explores how creativity among business students can be stimulated. Because a considerable amount of knowledge is required for creative ideas to emerge, the learning process has a significant impact on creativity. This, in turn, indicates that learning style is important for creative performance. In addition to exploring the relationship between learning styles and creativity, the research reported here tested self-efficacy and enjoyment as mediators. One hundred and fifty students participated in this study. Hierarchical regression analysis indicated that independent and collaborative learning styles were associated with higher creativity. Although the independent learning style-creativity relationship was mediated by self-efficacy, the collaborative learning style-creativity relationship was partially mediated by enjoyment of the learning process. Implications for business education are discussed.
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A