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ERIC Number: EJ1108571
Record Type: Journal
Publication Date: 2016-Aug
Pages: 2
Abstractor: ERIC
ISSN: ISSN-0273-4753
Using Simulations in the Marketing Classroom
Kietzmann, Jan; Pitt, Leyland
Journal of Marketing Education, v38 n2 p71-72 Aug 2016
This special issue of "Journal of Marketing Education" was intended to engage as broad a perspective on simulations in the marketing classroom as possible. While some of the articles deal with the use of computerized marketing simulations, there are also articles that view simulations as imitating and pretending. The evidence from the body of work presented here suggests not only broadly that simulations enhance marketing learning but that different kinds of simulation can be very effective learning tools.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A