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ERIC Number: EJ1108563
Record Type: Journal
Publication Date: 2016-Aug
Pages: 8
Abstractor: As Provided
ISSN: ISSN-0273-4753
Getting Real about Suicide Prevention in the Classroom and Beyond: Using a Classroom Simulation to Create Communications for At-Risk Individuals
Bal, Anjali S.; Weidner, Kelly; Leeds, Christopher; Raaka, Brian
Journal of Marketing Education, v38 n2 p90-97 Aug 2016
Marketing faculties, as well as business schools in general, are placing increasing importance on finding ways to better tie theoretical concepts to real-world situations. In the article that follows, we describe a project wherein students were given an opportunity to apply core consumer behavior concepts to a simulated advertising project with the aim to prevent suicide. A post hoc qualitative survey was conducted, and a series of propositions were generated. We propose that students have high levels of recall when studying in a real-world simulation. Additionally, our findings suggested that when students use core concepts in real-world simulation projects, they are able to later apply those concepts in actual real-world situations. Finally, we propose that simulations are an effective way of teaching sensitive subject matter.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: California
Grant or Contract Numbers: N/A