ERIC Number: EJ1108041
Record Type: Journal
Publication Date: 2014
Pages: 20
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0963-9284
EISSN: N/A
"Lights, Camera, Action!" Video Technology and Students' Perceptions of Oral Communication in Accounting Education
Cameron, Craig; Dickfos, Jennifer
Accounting Education, v23 n2 p135-154 2014
This paper examines the influence of an authentic assessment item on three dimensions of oral communication in accounting education: skills, self-efficacy, and relevance. An explanatory mixed methods design is used to explore students' perceptions of their development. The results indicate that an elevator pitch assessment has a positive impact on all three dimensions. In particular, the employed video technology fosters greater self-awareness and a more accurate perception of skill levels, and enhances students' self-efficacy. The contextualised learning experience also enables students to better appreciate the relevance of oral communication to their future careers. The paper extends the literature on video technology, self-efficacy, and generic skills development in accounting education, and provides relevant stakeholders with evidence of an authentic activity that can assist with bridging the skills-expectation gap.
Descriptors: Video Technology, Student Attitudes, Verbal Communication, Accounting, Business Administration Education, Performance Based Assessment, Communication Skills, Self Efficacy, Relevance (Education), Mixed Methods Research, Skill Development, Undergraduate Students, Student Surveys, Interviews, Foreign Countries
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Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia
Grant or Contract Numbers: N/A