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ERIC Number: EJ1107563
Record Type: Journal
Publication Date: 2015
Pages: 9
Abstractor: As Provided
Reference Count: 15
ISBN: N/A
ISSN: ISSN-1358-684X
Reading the Multimodal "Ologies": New Literacy Challenges or Old Wine in New Bottles?
Williams, Sandra
Changing English: Studies in Culture and Education, v22 n3 p326-334 2015
In this article, the "Ologies" series of books are interrogated with a focus on whether they present new challenges for the reader or merely require previously acquired skills. The multimodal texts are unusual in that they combine non-fiction with fantasy while including tactile elements such as flaps, pull-outs and items to stroke. Ways of approaching multimodal texts are discussed with reference to the work of Kress, van Leeuwen and Moss. Finally, reference is made to Mackey's research on multimodal platforms, applying her terms "playing the text", the notion of "performance" and "engaging in the rules of the game". The conclusion leaves the question posed in the title open and suggests further research into actual readers will reveal more.
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A