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ERIC Number: EJ1107376
Record Type: Journal
Publication Date: 2016-Jun
Pages: 5
Abstractor: As Provided
ISSN: EISSN-1077-5315
The Extension Storyteller: Using Stories to Enhance Meaning and Catalyze Change
Franz, Nancy
Journal of Extension, v54 n3 Article 3TOT1 Jun 2016
Many cultures share and pass on norms through storytelling. Extension as a culture also creates and shares stories to pass on history, provide information about Extension work and experiences, and develop the organization. However, Extension as a culture less frequently uses storytelling to enhance meaning and catalyze related change. This article provides a brief review of relevant literature on types of stories, purposes of storytelling, and effective storytelling techniques and describes qualities of successful stories. This information provides a basis for best practices that Extension professionals can apply when using storytelling to enhance meaning and catalyze change.
Extension Journal, Inc. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A