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ERIC Number: EJ1106658
Record Type: Journal
Publication Date: 2016
Pages: N/A
Abstractor: As Provided
ISBN: N/A
ISSN: EISSN-1556-3847
EISSN: N/A
Winning One Program at a Time: A Systemic Approach
Schultz, Adam; Zimmerman, Kay
Online Journal of Distance Learning Administration, v19 n2 Sum 2016
Many Universities are missing an opportunity to focus student recruitment marketing efforts and budget at the program level, which can offer lower priced advertising opportunities with higher conversion rates than traditional University level marketing initiatives. At NC State University, we have begun to deploy a scalable, low-cost, program level marketing system across 18 online and distance education programs. Programs that have deployed this system for two years or more have achieved 95-125% enrollment by the end of their second year in the program.
State University of West Georgia. 1601 Maple Street, Honors House, Carrollton, GA 30118. Tel: 678-839-5489; Fax: 678-839-0636; e-mail: distance@westga.edu; Web site: http://www.westga.edu/~distance/ojdla
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: North Carolina
Grant or Contract Numbers: N/A