Many Universities are missing an opportunity to focus student recruitment marketing efforts and budget at the program level, which can offer lower priced advertising opportunities with higher conversion rates than traditional University level marketing initiatives. At NC State University, we have begun to deploy a scalable, low-cost, program level marketing system across 18 online and distance education programs. Programs that have deployed this system for two years or more have achieved 95-125% enrollment by the end of their second year in the program.