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ERIC Number: EJ1106397
Record Type: Journal
Publication Date: 2016
Pages: N/A
Abstractor: As Provided
ISSN: EISSN-1092-1206
Keytag It: An Exploration of a Creative and Customizable Research Guide Promotion
Roseberry, Martha; Peacemaker, Bettina
Issues in Science and Technology Librarianship, n84 Spr 2016
The research guide is a common tool librarians use to communicate with and instruct their audiences. Despite their prevalence and value to users, research guides remain underused. There are many examples of efforts encouraging guide use, but few studies have measured the effectiveness of that promotion. Academic Outreach librarians at Virginia Commonwealth University (VCU) promote research guides through inexpensive and small keytags--similar to retail customer loyalty keychain tags. Findings of a quantitative analysis suggest the keytags have positively influenced guide use and support anecdotal reports of increased interaction with intended audiences.
Science and Technology Section, Association of College and Research Libraries. 50 East Huron Street, Chicago, IL 60611. Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Virginia
Grant or Contract Numbers: N/A