This article responds to intermediality through a case study of an intermedial applied performance for young people. "Heterophobia," a hybrid fusion of live performance, digital technology, social media and urban street art, aimed to challenge homophobia in schools and online. Intermediality was used as a tool to enhance young people's engagement. My research suggests that the young people preferred the live performance elements to the digital elements but it was a combination of the two which enhanced engagement and as a result challenged their preconceived thinking.