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ERIC Number: EJ1105542
Record Type: Journal
Publication Date: 2014
Pages: 20
Abstractor: As Provided
ISSN: EISSN-1309-517X
Applying the Uses and Gratifications Theory to Compare Higher Education Students' Motivation for Using Social Networking Sites: Experiences from Iran, Malaysia, United Kingdom, and South Africa
Karimi, Leila; Khodabandelou, Rouhollah; Ehsani, Maryam; Ahmad, Muhammad
Contemporary Educational Technology, v5 n1 p53-72 2014
Drawing from the Uses and Gratifications Theory, this study examined the Gratification Sought and the Gratification Obtained from using Social Networking Sites among Iranian, Malaysian, British, and South African higher education students. This comparison allowed to drawing conclusions about how social networking sites fulfill users' needs with different cultures. Data were collected through a quantitative study applying online and paper-based questionnaire carried out in 2013, using a representative sample (N = 320). Findings showed differences in students' motivation to join to and to use of social network sites in each country. Interestingly, the researchers found that cultural differences may determine the uses and gratifications of social networking sites.
Contemporary Educational Technology. Faculty of Communication Sciences, Anadolu University, Yunus Emre Campus, Eskisehir 26470, Turkey. e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Iran; Malaysia; South Africa; United Kingdom
Grant or Contract Numbers: N/A