Sales Effectiveness--Can It Be Taught?.

Kinder, James F.

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ERIC Number: EJ110545

Record Type: CIJE

Publication Date: 1974

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Sales Effectiveness--Can It Be Taught?

Kinder, James F.

Canadian Training Methods, 7, 4, 14-5, Dec 74

The author defines sales effectiveness in terms of problem solving skills and interpoersonal awareness as well as knowledge of the product. Awareness in a communications/sales situation is discussed, and 15 characteristics are presented as the outcomes of successful awareness training. (AJ)

Descriptors: Communication Skills, Interaction, Interpersonal Competence, Job Skills, Job Training, Salesmanship, Sensitivity Training, Success

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