ERIC Number: EJ110473
Record Type: CIJE
Publication Date: 1975
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Abstractor: N/A
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Teaching Advertising in the Age of Skepticism
Lewis, Herschell Gordon
DE Today, 8, 2, 4-5, W 75
Distributive Education teachers should be aware of the skepticism that exists in advertising today and alter their teaching methods by adopting a new eclecticism that replaces cleverness with the appearance of truth. The author suggests appealing to the consumers' guilt and greed. (BP)
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Education Level: N/A
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