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ERIC Number: EJ1104663
Record Type: Journal
Publication Date: 2006-Apr
Pages: 23
Abstractor: As Provided
ISSN: EISSN-1368-1613
The Complementary Relationship between the Internet and Traditional Mass Media: The Case of Online News and Information
Nguyen, An; Western, Mark
Information Research: An International Electronic Journal, v11 n3 Apr 2006
Background: The question whether old media are driven out of existence by new media has been a long concern in academic and industrial research but has received no definitive answer. Aim: This paper goes beyond most previous studies of Internet impact on traditional media, which have placed their relationship within a competition-based framework, to specifically investigate the complementary effect of online news and information usage on traditional sources. Method: Secondary data analysis of a national survey of 4270 Australians conducted in late 2003, employing hypothesis testing for the mean, partial correlations, and a linear regression analysis. Results: Online news and information usage at different usage levels is positively associated with the use of traditional news and information sources, especially those that are more information-intensive. Those who relied on the Internet the most for news and information still used traditional sources substantially. Conclusion: The findings suggest that even if a displacement effect takes place, there will be no replacement (absolute displacement): traditional media will still exist to complement the Internet in serving human beings' news and information needs.
Thomas D. Wilson. 9 Broomfield Road, Broomhill, Sheffield, S10 2SE, UK. Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia
Grant or Contract Numbers: N/A