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ERIC Number: EJ1104625
Record Type: Journal
Publication Date: 2016
Pages: 9
Abstractor: As Provided
ISSN: ISSN-0883-2323
Understanding the Factors That Influence Student Satisfaction with the Undergraduate Business Major
Marks, Melanie Beth; Haug, James C.; Huckabee, W. Allen
Journal of Education for Business, v91 n5 p280-288 2016
A survey was administered to undergraduate business students to gain insight into 34 factors influencing satisfaction, divided into curriculum matters, interaction between faculty and students, and activities beyond coursework. Students expressed a desire for experienced faculty, degree customization, and career paths through internships, with timely feedback for emails and assignments. Seniors showed slightly stronger preferences for online courses and refining computer skills. Men showed less desire for online courses than women; however, women showed a higher interest level in exposure to alumni, career planning tools, and involvement with organizations. The findings provide information that might be useful in creating strategies to help enhance both higher enrollment and retention.
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Virginia
Grant or Contract Numbers: N/A