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ERIC Number: EJ1103777
Record Type: Journal
Publication Date: 2016-Jun
Pages: 19
Abstractor: As Provided
ISSN: ISSN-2329-4922
Selections from the ABC 2015 Annual Conference, Seattle, Washington: Pitching Fish and Innovative Oral and Written Business Communication Assignments
Whalen, D. Joel, Ed.
Business and Professional Communication Quarterly, v79 n2 p243-261 Jun 2016
This article, the first of a two-part series, presents teaching 10 innovations from the 2015 Association for Business Communication's 80th annual conference. The creative new assignments offered here include building listening skills by journaling, oral interpretation, positive message framing, storytelling, delivering bad news, persuasive messages, and learning by teaching. Additional assignment support materials--instructions to students, stimulus materials, slides, grading rubrics, frequently asked questions, and sample student projects--are posted on these websites: and [The ten teaching innovation sections are written by: Peter W. Cardon, Jamie Granger, Jacqui Lowman, Anita Pandey, Catherine H. Zizik, D. Dina Friedman, Daylanne Markwardt, Allyson D. Saunders, Cherie S. Twyman, and Jie Wang.}
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Washington (Seattle)
Grant or Contract Numbers: N/A