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ERIC Number: EJ1103771
Record Type: Journal
Publication Date: 2016-Jun
Pages: 13
Abstractor: As Provided
ISSN: ISSN-2329-4922
Good Pharma? How Business Communication Research Can Help Bridge the Gap between Students and Practitioners
Bruyer, Tom; Jacobs, Geert; Vandendaele, Astrid
Business and Professional Communication Quarterly, v79 n2 p141-153 Jun 2016
This article presents a case-based exploration of the complex interactions between learning, research, and practice in the field of business and professional communication. It focuses on a student research project in the area of corporate social responsibility in the biopharmaceutical industry. Adopting an autoethnographic approach, we aim to document the students' development from researchers to insiders or even consultants. The findings reveal that while the students feel confident in their roles as researchers, they fail to live up to some of the commissioning practitioners' expectations. The study concludes by providing guidelines to strengthen interaction between students and practitioners.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Belgium
Grant or Contract Numbers: N/A