This research aims at determining educational values in families by describing the priority of the values selected in the educational value, the role of parents, and the socialization of values that were used by parents in educational values. This research is a case study with a qualitative approach. The subjects of the research were selected purposively. The data were collected by observation, interview, and documentation. The results showed that families in different socioeconomic status choose religious values as the most important priority value to be implanted in children, followed by academic value, economic value and social value. Parents in low and medium socioeconomic status have different roles, father as a breadwinner and the mother served as a teacher of children at home who prepares internal needs of the family. Family in higher socioeconomic status does not have a clear division of roles, because the parents educate children at home and make a living for the family's economic needs together. The method of value socialization that parents used is advice, storytelling, dialogue, exemplary, punishment, and awards. Exemplary method is considered as the most effective method of social values in educational value. Punishment is the ultimate alternative punishment, is only done if the children are lazy to worship or severe violations such as stealing or violating immoral.