ERIC Number: EJ1103364
Record Type: Journal
Publication Date: 2016
Abstractor: As Provided
Reference Count: 50
From Commercial Schools to Corporate Universities: Explaining the Shift in Proprietary Business Education in the U.S., 1970-1990
Bañuelos, Nidia I.
Journal of Higher Education, v87 n4 p573-600 Jul-Aug 2016
This study used archival sources to examine the factors that encouraged for-profit business education to shift during the 1970s from small, certificate programs for bookkeepers and secretaries to large, multisite universities for mid-level managers. Using data from the Occupational Outlook Handbook, as well as trend data from the Bureau of Labor Statistics, I show that demand for the MBA began increasing dramatically during the 1970s. This increase alone, however, does not explain why new, low-status for-profit institutions managed to survive in the mature and highly competitive field of business education. I also show that demand for this degree increased among (a) women of child rearing age and (b) mid-career working adults--two populations traditionally underserved by the nonprofit university. For-profit schools were able to grow quite large by directing their marketing at these populations and offering an MBA that promised to be accessible, convenient, and practically oriented. While others have pointed to changes in political support for for-profit universities--especially more access to aid for students--to explain their growth, here I show that students had strong motivators for using federal funding at for-profits in the first place.
Descriptors: Business Education, Corporate Education, Proprietary Schools, Masters Degrees, Business Administration Education, Higher Education, Business Schools, Labor Force, Labor Market, Nontraditional Students, Colleges, Universities, Enrollment Trends, Graduate Study, Middle Management, Surveys, Educational Demand, Employment Projections, Employers, Employees, Employment, Adults, Midlife Transitions, Females, Accreditation (Institutions), Comparative Analysis, Federal Aid, Educational Certificates, Guides, Advertising
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A
Identifiers - Location: Arizona (Phoenix); Pennsylvania (Philadelphia)