This article puts forward a three related case study series, using a Virtual Reality Learning Environment (VRLE) with a view to supporting the development of students' ideation skills in conventional primary and secondary education. This learning environment is fairly new and therefore it is necessary to examine its educational uses and determine if the new learning environment will meet teachers' expectations. Therefore, the overall goal for this research was twofold: a) to explore the ways in which idea generation was developed during students' work and b) to assess the way VRLE affects student idea generation work. The data collected was qualitative and the analysis was based on grounded theory principles and an interpretive paradigm.