This research considers implications of planned reform of the education system in Northern Ireland for school choice and travel behavior. The school system is currently segregated on the basis of religion and academic ability at age 11. Discrete Choice Models based on a Stated Preference experiment included in a program of parental surveys yielded insights into likely responses of parents to both current options and potential reforms. Surprisingly, most parents would not be adverse to the removal of religious segregation from schools while availability of free school transport is not a significant factor in the school choice process. Aspirations of academic quality are higher among more affluent parents.