This paper deals with issues related to drawing up plans and putting into practice e-learning initiatives in complex and demanding business environments such as organizations that require recurring training, to optimize their learning processes in terms of cost reduction and efficiency gains. We view the issue of initiating and executing such an e-learning initiative both by the "process" and "product" perspective. Towards this end, our approach consists of conceptual tools and proposes a way of working supporting: ??(1) Depicting and tracking personal competencies facilitating capturing of individuals' informal knowledge and implicit and explicit evaluation; and (2) Providing dynamically optimal recommendations to learners for individual learning paths, learning content and learning programmes. We propose that in order to achieve competency based delivery of learning, solutions should imply a learner-centric approach taking under consideration the formal and informal knowledge that learners possess. Going a step further, we present a first attempt of modeling the whole evaluation cycle from the initial set up of required professional profiles and how this is tied to a given work position, to the final optimal recommendations that a solution should provide/deliver based on personalised evaluation of the competencies that learner has achieved or he/she wants to obtain.