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ERIC Number: EJ1098963
Record Type: Journal
Publication Date: 2016
Pages: 8
Abstractor: As Provided
ISSN: ISSN-0883-2323
Homeland Security Education: Managerial versus Nonmanagerial Market Perspectives of an Academic Program
Doss, Daniel; Henley, Russ; McElreath, David; Lackey, Hilliard; Jones, Don; Gokaraju, Balakrishna; Sumrall, William
Journal of Education for Business, v91 n4 p203-210 2016
The authors discuss the findings of a market study that preceded the offering of an academic program in homeland security. The university disseminated a mail survey to gain data for analysis of variance testing of several hypotheses regarding market perceptions of the intended homeland security program offering. Stratification involved segregating responses into categories of managers versus nonmanagers. Four statistically significant findings were observed regarding perceptions of course titles, academic program characteristics, degree types, and degree titles. The outcomes of the study are described within the article, and recommendations regarding the implications of the market study are discussed.
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Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A