The purpose of the study is to measure the motivation of the teachers of higher education towards students' feedback policy of National Assessment and Accreditation Council (NAAC) established by Internal Quality Assurance Cell (IQAC) for different Universities. By the help of questionnaires, the data were gathered, which were earlier sent to the participants, via e-mail for deep analysis and it was directed towards broad generalization of the population. One hundred University teachers were randomly selected as the sample from twelve departments of a university. These departments were: Ecology and Environmental science, Life Science, Chemistry, Physics, Mass Communication, Fine Arts, English, Sanskrit, Bengali, Commerce, Education, Social work. Teachers' Motivation Towards Student Feedback Inventory (TMTSFI) was administered among the samples and all the data sheets were scored and analyzed. It was found the overall motivation towards student feedback was strongly positive among university teachers and it significantly affected the teachers' classroom performance.