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ERIC Number: EJ1098502
Record Type: Journal
Publication Date: 2016-May
Pages: 7
Abstractor: As Provided
ISSN: ISSN-8756-3894
A Prelude to Strategic Management of an Online Enterprise
Pan, Cheng-Chang; Sivo, Stephen A.; Goldsmith, Clair
TechTrends: Linking Research and Practice to Improve Learning, v60 n3 p226-232 May 2016
Strategic management is expected to allow an organization to maximize given constraints and optimize limited resources in an effort to create a competitive advantage that leads to better results. For both for-profit and non-profit organizations, such strategic thinking helps the management make informed decisions and sustain long-term planning. To be customer centric, administrators of distance education may need to assess their constituents' (e.g., students) needs and expectations prior to any strategic planning. In the present study the authors explore what viable factors may explain (a) student academic success, (b) student face-to-face interaction with the instructor, and (c) student separation of school life and personal life. Results and implications are discussed.
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A