William Stephenson specifically developed Q methodology, or Q, as a means of measuring subjectivity. Q has been used to determine perspectives/views in a wide variety of fields from marketing research to political science but less frequently in education. In higher education, the author has used Q methodology to determine views about a variety of situations, from students' views about a newly developed bioinformatics course to faculty members' views of reading circles as a professional development experience to improve teaching and learning in their classrooms. The purpose of this article is to introduce Q methodology and demonstrate its versatility in addressing research purposes in higher education, especially where the focus is on determining student or faculty perceptions about a topic. Such determinations can be helpful for program evaluation and improved teaching/learning in higher education.