NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ1097733
Record Type: Journal
Publication Date: 2016-Mar
Pages: 23
Abstractor: As Provided
ISSN: ISSN-1077-6958
Journalism Degree Motivations: The Development of a Scale
Carpenter, Serena; Grant, August E.; Hoag, Anne
Journalism and Mass Communication Educator, v71 n1 p5-27 Mar 2016
Scientific knowledge should reflect valid, consistent measurement. It is argued research on scale development needs to be more systematic and prevalent. The intent of this article is to address scale development by creating and validating a construct that measures the underlying reasons why undergraduate students seek a degree in journalism, the Journalism Degree Motivations (JDM) scale. Through a multimethod approach and seven-step process, a set of motivations that reflect existing theory and measures was developed. The JDM scale is composed of eight factors: social responsibility, reporting, social prestige, sports media, photography, writing, varied career, and numbers and science anxiety.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A