ERIC Number: EJ1097727
Record Type: Journal
Publication Date: 2016-Mar
Abstractor: As Provided
Reference Count: 13
"I Like to Plan Events": A Document Analysis of Essays Written by Applicants to a Public Relations Program
Taylor, Ronald E.
Journalism and Mass Communication Educator, v71 n1 p84-94 Mar 2016
A document analysis of 249 essays written during a 5-year period by applicants to a public relations program at a major state university in the southeast suggests that there are enduring reasons why students choose to major in public relations. Public relations is described as a major that allows for and encourages creative expression and that fits the personality of the student. Public relations is also seen as demanding management and organizational skills. Students see public relations consisting primarily of relationship building, event planning, media relations, awareness building, and fund raising. Students perceive public relations as an exciting, challenging, and rewarding profession and that there is a direct connection between majoring in public relations and being successful in the public relations business.
Descriptors: Public Relations, Essays, Content Analysis, Student Writing Models, Student Motivation, Student Educational Objectives, Qualitative Research, Student Interests, College Students
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Publication Type: Journal Articles; Reports - Research; Information Analyses
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A