NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ1097726
Record Type: Journal
Publication Date: 2016-Mar
Pages: 19
Abstractor: As Provided
ISSN: ISSN-1077-6958
A Comparative Analysis of Public Relations Curricula: Does It Matter Where You Go to School, and Is Academia Meeting the Needs of the Practice?
Auger, Giselle A.; Cho, Moonhee
Journalism and Mass Communication Educator, v71 n1 p50-68 Mar 2016
According to scholars, there has been a move toward a more professional or occupational focus in postsecondary education, a focus that Grubb and Lazerson suggest "undermines education's moral, civic, and intellectual purposes." The purpose of this study was to evaluate the public relations curricula of U.S. universities and colleges and the requirements for entry into the profession. Results indicated that while there are differences, public relations curricula appear to be equally strong regardless of department or type of institution in which the program is located. Moreover, results indicated that the public relations curricula appear to meet the needs of the practice and that the perceived gap between offering of social media courses and the needs of practice may be temporary and illusionary.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A