Qualitative research strategy has been widely adopted by educational researchers in order to improve the quality of their empirical studies. This paper aims to introduce a generic inductive approach, pragmatic and flexible in qualitative theoretical support, by describing its application in a study of non-English major undergraduates' English learning transition from school to university in China. Through an analysis of how this case study was conducted, the main features of the generic inductive approach are discussed in detail. Subsequently, some suggestions for its effective use are put forward so that this approach can help to provide meaningful interpretive power to make sense of the findings in educational research.