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ERIC Number: EJ1097374
Record Type: Journal
Publication Date: 2015
Pages: 5
Abstractor: As Provided
ISSN: ISSN-2231-3338
Unleashing Creativity in Linguistic Discourses through Advertising Skills
Suneetha, Y.
Journal on English Language Teaching, v5 n2 p34-38 Apr-Jun 2015
Creative fluency is positively correlated with the quantity and quality of talk as well. The fluency gives an indication of the learner's ability to cope with real-time communication. This paper makes a correlative study on nurturing narrative tasks through advertising skills. English advertising exploits from the high adaptability of the English language. English enables the creators of advertisements to use word puns, figurative language, and to mix individual styles and types of texts. The aim of this paper is to explore what is linguistically creative in everyday interactions by analyzing advertising language. The present study has been done by comparing 100 advertising slogans of Indian Brands and International Brands to analyze language of advertising from linguistic aspects. Further, it provides examples to describe the most commonly used linguistic devices and figures of speech in advertising as a base for creative discourses.
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: India
Grant or Contract Numbers: N/A