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ERIC Number: EJ1097368
Record Type: Journal
Publication Date: 2016-Apr
Pages: 7
Abstractor: As Provided
ISSN: ISSN-0010-0889
Strategic Alignment: Recruiting Students in a Highly Decentralized Environment
Levin, Richard
College and University, v91 n1 p47-50, 52-54 Apr 2016
All enrollment managers face some level of challenge related to decentralized decision making and operations. Policies and practices can vary considerably by academic area, creating administrative complexity, restricting the scope and speed of institutional initiatives, and limiting potential efficiencies. Central attempts to standardize or streamline these diverse processes may be unwelcome and perceived as counter to local interests. Identifying ways to manage these complexities--and even benefit from them--can be useful. This article will briefly introduce the structure of the University of Toronto as it relates to student recruitment. It will then look at specific challenges arising from this context, review strategy and initiatives to enhance recruitment, consider outcomes, and, finally, revisit the challenges in light of lessons learned.
American Association of Collegiate Registrars and Admissions Officers (AACRAO). One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 202-293-9161; Fax: 202-872-8857; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada (Toronto)
Grant or Contract Numbers: N/A