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ERIC Number: EJ1097146
Record Type: Journal
Publication Date: 2013-May
Pages: 10
Abstractor: As Provided
ISSN: ISSN-1941-3394
Real World Projects: Creating a Home-Grown Fundraiser for Your Sales Course
Fine, Monica B.; Clark, Paul C.
Journal of Instructional Pedagogies, v11 May 2013
More than any other area of business, expertise in personal selling and sales management can best be seen through applied learning styles. Many universities are now offering sale concentration in marketing or even MBA degrees. However, many students still feel instructors' teaching methods are outdated. Instructors use many different techniques such as role-playing, dialogues, and case studies to teach personal selling. Students may be able to demonstrate excellence in selling using a non-profit organization. Giving your students the task to obtain commitment in the form of donations gives them real-world experience in selling. This project gives back to the local community while using experiential learning techniques to teach sales.
Academic and Business Research Institute. 147 Medjool Trail, Ponte Vedra, FL 32081. Tel: 904-435-4330; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A