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ERIC Number: EJ1097145
Record Type: Journal
Publication Date: 2013-May
Abstractor: As Provided
Persuading Investors: Emphasizing Communication in a Finance Simulation
Yest, Michael T.; Grant, Kelly A.
Journal of Instructional Pedagogies, v11 May 2013
This paper introduces a unique project to faculty seeking an interdisciplinary activity that exposes students to the necessary art of persuasive communication in the field of finance. Specifically, we have designed a multi-stage simulation in which undergraduate business students apply both finance and communication skills, specifically persuasion, to compete for a finite pool of capital for use in private equity investments. The simulation stresses the importance of teamwork as students participate in a hypothetical Venture Capital Conference in which they attempt to persuade the audience of potential investors to commit capital to their investment ideas. The project takes approximately four weeks to execute. At its conclusion, students will have participated in a tangible classroom project that integrates financial communication best practices through a team-teaching approach that allows for reinforcement of each discipline's learning outcomes.
Descriptors: Interdisciplinary Approach, Business Administration Education, Business Communication, Undergraduate Students, Communication Skills, Persuasive Discourse, Simulation, Teamwork, Case Method (Teaching Technique), Peer Teaching, Student Projects, Teaching Methods
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Authoring Institution: N/A
Grant or Contract Numbers: N/A