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ERIC Number: EJ1097035
Record Type: Journal
Publication Date: 2011-Sep
Pages: 11
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1941-3394
EISSN: N/A
Using Storytelling to Increase Interest and Recollection in Finance Concepts
Bryant, Lonnie; Harris, Renard
Journal of Instructional Pedagogies, v6 Sep 2011
The use of storytelling allows lecturers to engage students in a dynamic and enthusiastic way while encouraging students to develop a higher order of thinking and recollection. Storytelling allows the lecturer to show their interest in the material and in the students. Lectures can utilize the art of storytelling to communicate expertise and transfer information. This paper empirically examines the effectiveness of storytelling as a means of increasing student intrigue and recollection. We find that students recall a statistically significant 6.5% more of the storytelling lecture than those students who were exposed to the text book lecture. These findings suggest that the use of storytelling, incorporating current relevant economic factors, increases student interest in the lecture and student recollection.
Academic and Business Research Institute. 147 Medjool Trail, Ponte Vedra, FL 32081. Tel: 904-435-4330; e-mail: editorial.staff@aabri.com; Web site: http://www.aabri.com
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A