The focus of this paper is to familiarize business discipline faculty with cognitive psychology theories of how students learn together with teaching techniques to assist and improve student learning. Student learning can be defined as the outcome from the retrieval (free recall) of desired information. Student learning occurs in two processes. The first process is the transfer of information from short-term memory (STM) of sensory preceptors into long-term memory (LTM). The second process is the retrieval through free recall of that information. This manuscript identifies both the STM and LTM systems along with retrieval of information from LTM and identifies learning techniques used to enhance these processes. More importantly, this paper outlines various techniques to help instructors overcome the typical student attention span of 10 to 20 minutes, and therefore minimize the negative effect of in-class student attention span on learning.