This research will demonstrate how an experiential learning practicum can be successfully implemented into an academic curriculum, using Drexel University's (Philadelphia, PA) award-winning student-run record label, MAD Dragon Records, as a case study. It will describe the components necessary to implement and operate a real-world entity within the construct of the classroom, such as the structure of the organization, student assignments, meeting agendas, journaling techniques, reflection, grading, sample work and correspondence with outside professionals. Additionally, this article will describe how incorporating such an entity into the curriculum employs various core concepts associated with experiential learning.