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ERIC Number: EJ1096806
Record Type: Journal
Publication Date: 2004
Pages: 10
Abstractor: As Provided
ISSN: ISSN-1534-6102
Robust Research and Rapid Response: The Plum Pox Virus Story
Alter, Theodore R.; Bridger, Jeffrey C.; Travis, James W.
Journal of Higher Education Outreach and Engagement, v9 n1 p131-140 2004
Universities are frequently criticized for being unresponsive to the needs of their stakeholders. In response to this perception, many institutions of higher learning have taken steps to become more productively engaged with the people, organizations, and communities they serve. In this article, we analyze the process of engagement by focusing on a coordinated university/government response to plum pox--a disease that can destroy entire orchards of stone fruit trees and, potentially, a large portion of the North American Stone Fruit Industry. Working in partnership with growers enabled university researchers, extension agents, and government representatives to respond rapidly and thus to quickly and effectively contain the disease. We suggest that four engagement factors shaped university involvement and are largely responsible for the success of this initiative. These include a mission mentality, the existence of partnerships, organizational flexibility and agility, and accessibility.
Office of the Vice President for Public Service and Outreach, University of Georgia and the Institute of Higher Education. Treanor House, 1234 South Lumpkin Street, Athens, GA 30602. Tel: 706-542-6167; Fax: 706-542-6124; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Pennsylvania
Grant or Contract Numbers: N/A