Writing, and the vocabulary building that goes with it, is a more complex process than merely putting words on a page. In the process of acquiring vocabulary, for example, students need to understand not just what individual words mean but also which combinations of these words in sentences or paragraphs convey a meaningful message to the reader and how the audience and the writer's purpose determine appropriate word choices. Students learn this throughout three stages of writing: (1) pre-writing; (2) while-writing; and (3) post-writing (Hedge 1993). This article describes how students asked to produce a tourist brochure on resorts in their country can build vocabulary and improve their writing. Giving students the opportunity to create a tourist brochure exposes them to a style of writing that relates to their lives and provides them with an opportunity to be creative. This article presents a discussion of how to introduce writing lessons associated with tourist brochures and how to help students plan, write, evaluate, and display their brochures.