It is well-established that motivation is a critical component of one's best performance of a task. A primary model in the field of motivation is the self-determination theory (SDT). The three pillars of SDT include competency, autonomy, and relatedness; when supported these have been shown to improve the quality, consistency, and persistence of one's effort at a task. It is the purpose of this article to examine relevant SDT research, and utilize relatable trans-disciplinary findings in support of the discussion of a novel course development technique that maximizes student engagement in the higher education environment--the assessment menu.