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ERIC Number: EJ1095614
Record Type: Journal
Publication Date: 2015
Pages: 5
Abstractor: As Provided
ISSN: ISSN-0146-3934
Responding to the Needs of the Contemporary Marketplace: The Use of the Cross-Pollination Class Projects in the Undergraduate Classroom
Coleman, Daniel R.
College Student Journal, v49 n2 p312-316 Sum 2015
In light of the current emphasis on adequate preparation of college graduates for the 21st century marketplace, this action research study recounted and examined two experiential cross-pollination team-oriented projects, incorporated into the classroom at a small (1100 students), private university's marketing educational program. Tailoring traditional discipline-related classes [Marketing and Advertising], two inter-class team projects were devised and executed with the intent of fostering the improved development of the participating student's business skills. While the results are anecdotal, this report interpretively concluded that a cross-pollination class approach added a practical and engaging experience which improved student competencies demanded in the challenging contemporary job market.
Project Innovation, Inc. P.O. Box 8508 Spring Hill Station, Mobile, AL 36689-0508. Tel: 251-343-1878; Fax: 251-343-1878; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A