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ERIC Number: EJ1095304
Record Type: Journal
Publication Date: 2016
Pages: 15
Abstractor: As Provided
ISSN: ISSN-0260-2938
Can We Augment Web Responses with Telephonic Responses to a Graduate Destination Survey?
du Toit, Jacques
Assessment & Evaluation in Higher Education, v41 n4 p560-574 2016
The 2010 Western Cape graduate destination survey utilised a sequential mixed-mode design in which an initial web survey was augmented with an equivalent telephonic survey. This article examines mode effect in the Western Cape survey in terms of overall effect size and the bearing it had on the main outcome of the study. Standardised residuals and Cramér's V are used to determine mode effect across two scenarios, a full sample vs. a subsample, and using two categorical questions with different numbers of response categories. Overall effect size appears to be small in the first question, but increases noticeably together with non-responses in the second question that has many more response categories. Web responses to alumni or graduate destination surveys can perhaps be augmented with telephonic responses if necessary, provided response categories are kept to a minimum, and interviewers are trained properly and monitored for possible interviewer misbehaviour. The benefit of obtaining larger samples should then also outweigh the benefit of using web surveys alone.
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Publication Type: Journal Articles; Tests/Questionnaires; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: South Africa
Grant or Contract Numbers: N/A